What is important to consider when creating a logo?
First and foremost, it is important to understand what image or concept you want to convey through the logo. If it is, say, a company that deals with technological solutions, then the logo should reflect innovation and technology, perhaps using cold, austere shades such as blue or gray. If it's a creative services startup, on the other hand, you can safely use bright colors and unconventional shapes. When you decide how your logo should look like, choose a logo design that will match both the company's mission and the target audience. The logo should be simple, but at the same time, it is hard to forget. In my opinion, it is better to avoid too complex shapes and colors, because they can be distracting and reduce memorability. The simpler and clearer the better. You should also think about scalability: your logo should look equally good on a business card and on a billboard.
I think it's important to understand that when creating a logo, its style and color palette should be in line with the company's goals and values. It should be simple so that it is easy to understand, and at the same time unique so that it stands out from the competition. The logo should be versatile, looking good on different platforms, including mobile devices and social media. One important requirement is that the logo should be easily recognizable and associated with your brand.